PBNs are a great way to get high quality pbn link pointing to your site. They also have the benefit of saving you time and money. However, there are some downsides to using this tactic.
One of the downsides is that the links you get may be of poor quality. You have to be careful not to get links that are spammy, overoptimized or not relevant.
Another problem is that you’re not in control of what you’re building. You don’t know who owns your PBN or what they’re doing with your links.
Buying a PBN is a gamble that should only be taken with great caution. It’s like putting your money in a stranger’s pocket. You have no idea if the site is going to be around for the long haul.
You’ll also have to take care to build the PBN correctly. Some people use PBNs in the wrong way, which can lead to penalization. You can’t afford to lose traffic or sales, or both!
Could You Be Using PBNs Without Knowing It
The best way to do this is to find a reputable SEO agency. A good SEO company will tell you all about the link building process they use. They should be able to tell you which sites they’re using and what they’re doing with the links they generate. This will help you make a sound decision.
You may also want to avoid PBNs that have too many outbound links. This is a very common mistake. You’ll end up with a diluted link juice.