The web is where most consumers go to find the information they need about products and services. This makes it a key part of any brand’s digital presence. As such, web design is a complex process that involves several disciplines. A few important ones include:This link

Graphic designers create color palettes, logos, and other branding elements that work together to form a coherent brand identity. They also create imagery for books and other publications, product packaging, and user interfaces on apps and websites. Additionally, they keep up with digital trends to ensure their work is relevant to users.

Web designers make sure websites are easy to navigate by intuitively arranging content and visual elements. They often use wireframes to map out the structure of pages and create visual guides for users to follow. They also use tools like Hotjar to understand how real users interact with a website and identify possible optimizations.

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UX design is concerned with evoking emotions in users throughout the entire user journey, from the initial search to the purchase and ongoing engagement with a product or service. As a result, it draws heavily on graphic design principles—like arranging CTAs in an easily understood layout and creating a consistent visual flow—while also factoring in additional concerns such as interactivity and timing.

Web designers help brands reach the right audience by crafting an online portfolio that showcases their values and views, while also driving business goals. This includes working with SEO to optimize content for search engine results, as well as testing and optimizing websites for optimal performance.

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