Augmented Reality in Ecommerce
AR can be one of the bells and whistles that encourage consumers to spend more time on your site, deepening engagement with the brand. It can also be a tool for solving Reality problems like high product returns due to customers being unsatisfied with the size or look of an item.
The Future of Augmented Reality in the Eyeglasses Ecommerce Industry
Augmented reality allows you to showcase products in new ways that make it easier for consumers to understand them, moving beyond static images and videos. For example, the IKEA Place app allows users to preview pieces of furniture in their own spaces before making a purchase, decreasing return rates. Similarly, Sephora’s Virtual Try-On camera filters enable consumers to visualize how they will look in certain clothes, reducing the risk of disappointing returns.
Keep in mind that AR is a technically complex domain. Consider starting with bite-sized AR trials linked to a few SKUs or digital campaigns and seeking user feedback as you scale experiences up. Additionally, since AR relies on the depth sensing capabilities of a device to work, ensure that the platform and mobile devices you choose are well equipped for the task at hand.
Using AR to give your consumers a true-to-life experience of the items they are buying is essential for reducing return rates and increasing conversions. In fact, research by Shopify has found that products advertised with VR and AR content have a 94% higher click-through rate than those without it.